Increase your endurance with Fusion Keep Cool

Fusion now release a new and state of the art line of products designed to keep you body temperature low during even the most challenging competitions! The line is called Keep Cool and provides the possibility of increasing your all together endurance of up to 15 % - maybe just what need to beat your nearest competitor off of that 1. position!

The Keep Cool line has been developed by Fusion in cooperation with top athletes and experts. In the TRIATHLON ICE TOP, small frozen gel bags are placed in strategically situated pockets in the top, at the body’s largest veins near the collarbones, which reduces the body’s temperature.

This allows a cooling of the body’s core temperature and also creates the perception in the brain that the body is not over heating. This means that both your body and your brain will help you moving when you need to!

40 % more VO2max

The Fusion TRIATHLON TOP ICE POCKET VERS. is a result of thorough physiological and anatomical endurance tests conducted on British top triathletes in HPC’s specially designed heat acclimatization chamber in Silverstone.

Here, the athletes are pressured to perform their maximum under extreme circumstances, while doctors and physiologists supervise their body temperature, heart rhythm and experienced exertional level.

The test results speak for themselves: Increases in VO2max of up to 40 % and improved endurance of up to 15 % where measured.

Transferred to competition, this means 1 extra km on 30 min. of cycling and 30 % less sweat!

See this video of Doctor Raj Jutley, who has conducted the tests, and the British top tri- and duathlete Andy Blow tell about the massive effect cooling of the body has on the athletes performance.

 FUSION "PROJECT KEEP COOL " 2011 

from Dave Blow on Vimeo.

Complete line of products for increased performance

Over heating is the body’s worst enemy. Especially at long distance competitions such as triathlons, marathons and ironmans in high temperatures, the body temperature can work against your performance and become your enemy. This is where Fusions Keep Cool line can be the team mate you have been dreaming of and waiting for!

The line consists of the TRIATHLON TOP ICE POCKET VERS. and POWER TUBES for optimum calf compression, and TRIATHLON POWER TIGHTS for compression of thighs and optimum comfort during cycling.

The cooling gel bags for the TRIATHLON TOP ICE POCKET VERS.  can be refreazed and are fit for a lifelong use. The jersey’s gel pockets contain a layer of micro fleece to protect the skin against frostbite, to keep you cool with comfort.

Ironman Hawaii 2010 – Martin Jensen

During Ironman Hawaii 2010, Martin Jensen Fusion triathlon ice top pocket to keep his body temperature down during the running route. On the bike course, he used Cool Wing in order to avoid sunburn and keep the heat down on the arms.

The cooling products helped Martin to complete his first Ironman in Hawaii. He earned a 18´th place in the elite and run under three hours on the final marathon.

On the picture you see Martin Jensen in a:

TRIATHLON TOP ICE POCKET VERS. and TRIATHLON POWER TIGHT POCKET VERS.